Our Mission


At Atali, we are humbled by the sheer splendor of the wild places of North America. It is the lessons learned in these mountains and waters that are embedded in every facet of our lives and livelihood. Our goal is to alleviate the far-reaching and detrimental impacts of a consumeristic lifestyle by taking a different approach to the apparel industry that we have become a part of. We are working within the system to create change.

We create clothing and gear that is at home in the alpine and on city streets alike. One pair of Atali pants takes the place of at least two articles of conventional clothing. Our gear is made from sustainably sourced fabrics and is always cut and sewn in the U.S.A., limiting shipping emissions and ensuring a high quality garment that will last for seasons on end.

Together we can turn this culture of consumption and fast fashion on its head by using less and buying less. This lightens the load in our packs, and lightens the load placed on this Earth, to which we owe everything.


Further Reading - Ecological Accountability