As climbers, surfers, hikers, and the like, we understand that our well-being is closely linked to the health of the ecosystems that surround us. To act without inflicting damage on our extended communities is directly in our own self interest. This is the way we conduct ourselves in life and in our work; they are one and the same.



Our apparel is designed to last many seasons under whatever conditions nature might throw at it. We blend style and function so that one pair of Atali pants takes the place of at least two conventional pairs of pants. Our gear is durable and designed for many applications, which means you can pack less on each trip and buy less stuff each year. A longer-lasting product means that you buy and consume less, so we produce less, and the Earth is better off as a result.

mindful sourcing

We have made it our work to go against the grain of the apparel industry by fully addressing and mitigating the ramifications of clothing production and manufacturing. We source only from sustainable, accountable, and transparent manufacturers of textiles and materials, some of which are based in the U.S. and some internationally. We'll be sure to tell you where everything is made on a product to product basis.

made in the u.s.a

All of our gear is designed and always assembled in the U.S. This allows us to keep a close eye on the working conditions of where our goods are produced, and eliminates emissions and waste associated with oversea shipping.

Further Reading -   Our Mission   •   About Us   •   1% for the Planet