Our roots

We are climbers and surfers. We design and produce our gear in California based on what we have learned first hand, blending the durability and function of rock climbing gear with a surf-inspired style.

our name

Atali  is a name meaning pure and mountain in the Swedish and Cherokee languages respectively. Mountains stand as a symbol of clarity to many; places of refuge from the dust and noise of the world below.


our message

In a time where much of humankind has become polarized from the Earth’s natural processes, the work at hand is to act upon our profound connection to the natural, wild places that give us life and health. Our love for these lands comes from scaling mountains, sleeping under the stars, rubbing up against rocks, and tucking away under the rolling surface of the sea.

Further reading -    Ecological Accountability    •    Our Mission