Our roots

We are a group of climbers, surfers, and nomads residing in and all over the mountains & waters of the Western U.S. We design and produce our gear in California based on what we have learned first hand, blending the durability and function of rock climbing gear with a surf-inspired style.


our name

Atali  is a name meaning pure and mountain in the Swedish and Cherokee languages respectively. Mountains stand as a symbol of clarity to many; places of refuge from the dust and noise of the world below. 

Our collections are place-based representations of what we have found to be the necessary attire to wholly experience a given locale. The name of each collection comes from the rocks, waters, flora, and fauna therewithin.


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our message

In a time where much of humankind has become polarized from the Earth’s natural processes, the work at hand is to act upon our profound connection to the natural, wild places that give us life and health. Our love for these lands comes from scaling mountains, sleeping under the stars, rubbing up against rocks, and tucking away under the rolling surface of the sea.


Further reading -    Ecological Accountability    •    Our Mission